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Your Guide to Indian Luxury Fashion
Although the Indian fashion scene has gained momentum in the recent past, there is still a group of tightly woven cliques, not dissimilar to the 1980s in Paris, London, and Milan, in which an old...
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How to Promote Your Brand More Effectively?
Advertising vs PR vs 360° communication Advertising has always been used as one of the key drivers of big bang brand awareness for the medium to large-sized brand. Adverts do have a place in this...
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Career Advice for Aspiring Predictive Marketers
If you are fearful of data and machine learning, you are not alone. You may have a job in marketing because you love creating amazing experiences for customers and consider yourself a creative person....
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Content Is the New Ad, #Hashtag Is the New Tagline
This text is an excerpt from “Marketing 4.0: Moving from Traditional to Digital” by Philip Kotler, Hermawan Kartajaya and Iwan Setiawan; ISBN: 978-1-119-34120-8. Brands that are implementing good...
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